Founded in 1994, Tbilisi Holding Company (THC) has consistently expanded its business across multiple segments, including retail and wholesale distribution, food imports, supermarket chains and real estate. With over 500 products in its food portfolio, THC serves more than 5,000 retail and wholesale locations throughout Georgia, operating through strategically placed warehouses and transportation systems. Their commitment to quality has earned the company numerous awards, including the Golden Brand for brands like Schirnhofer and Hayleys, solidifying its position as a leader in the Georgian market.

Tbilisi Holding Company encompasses a wide range of companies and brands, with the food division alone offering up to 500 unique products. For over three decades, THC has been a key player in importing food products into Georgia.

Following the collapse of the Soviet Union, both large and small retail markets came to a halt. With the retail industry in flux and no established private sector, food and most other goods were traded in street markets. As privatization progressed, small markets and supermarkets began to emerge, following a pattern seen in developed countries. This process led to the rise of larger chain stores, requiring a well-developed distribution network. Recognizing this trend early, we were among the pioneers in the distribution sector, capitalizing on our early start to establish distribution points in key strategic locations and secure premium shelf space in retail outlets. Thanks to the dedication and expertise of our team, from entry-level staff like merchandisers to regional supervisors, we have built one of the most successful distribution networks in Georgia. The company operates branches in Tbilisi and the major regional cities of Batumi, Kutaisi, and Telavi. Our logistics infrastructure includes over 4,000 square meters of warehouse space, capable of both dry and refrigerated storage (-25°C to +18°C), and a fleet of 90 transportation vehicles. Our vast distribution network allows us to service more than 5,000 retail and wholesale outlets, ranging from small stores to hypermarkets and cafes. A cornerstone of THC's success is our unwavering commitment to providing top-tier products and services to both customers and partners. This, combined with a highly efficient distribution system and strategic marketing initiatives, has earned our products widespread recognition across Georgia. Despite fierce competition, many of our products consistently rank in the top three of their categories.

The company's success is evident in several indicators: growing demand from our partners, prime retail placements, data from the National Statistics Office of Georgia, positive customer feedback and loyalty on social media, and numerous awards and honors. Among these accolades is the Golden Brand award, often likened to the Oscars of Georgian business. For instance, in 2022, four of our brands - Schirnhofer, Anchor, Hayleys, and Yamuna - were awarded the Golden Brand, with Shinhofer, Anchor, and Hayleys winning again in 2023.